Midweek Fashion Gossip

Taylor Swift 'Wondertruck' Fragrance (Credit: Taylor Swift)

- Taylor Swift is the latest celebrity to enter the fragrance market, with her debut fragrance 'Wonderstruck'. cont.

- Gwen Stefani is expanding her Harajuku Line to children's wear with Target. cont,

- Kate Spade is partnering with Lipstick Queen Poppy King for a lipstick line. cont.

- Whitney Port is to design a low cost fashion

Looks of the Week - 30-5th June

Emmy Rossum - Rossum was in LA at a screening of her show 'Shameless' wearing a creme Alberta Ferretti dress. Love love loving the matching heels and peppermint clutch.

Eva Mendes - Attending the 2011 Guy's Choice Awards, Mendes toned down the sex in a pastel purple Roland Mouret dress. She matched a heavy gold YSL necklace and black Chanel clutch to finish her look.

Kim Kardashian - In Monaco